Powered by the A18 Pro chip and built for Apple Intelligence, the Pro lineup introduces larger display sizes, Camera Control, innovative pro camera features, and a huge leap
Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence, larger display sizes, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more — all powered by the A18 Pro chip. With Apple Intelligence, powerful Apple-built generative models come to iPhone in the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. Camera Control unlocks a fast, iway to tap into visual intelligence and easily with the advanced camera system. Featuring a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 fps video recording in Dolby Vision, these new Pro models achieve the highest resolution and frame-rate combination ever available on iPhone. Additional advancements include a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; and studio-quality mics to record more true-to-life audio. The durable titanium design is strong yet lightweight, with larger display sizes, the thinnest borders on any Apple product, and a huge leap in battery life — with iPhone 16 Pro Max offering the best battery life on iPhone ever.
iPhone 16 Pro Max will be available in four stunning finishes: black titanium, natural titanium, white titanium, and desert titanium. Pre-orders begin Friday, September 13, with availability beginning Friday, September 20.
“Powered by the faster, more efficient A18 Pro chip and built for Apple Intelligence, iPhone 16 Pro and iPhone 16 Pro Max are the most advanced iPhone models we’ve ever made,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Customers who are looking for the best possible iPhone will be able to take advantage of this huge step forward, whether they’re applying edits to a photo without lifting a finger, rewriting meeting notes for a more professional tone, or using the advanced camera system to capture their next masterpiece in 4K120 fps in Dolby Vision — all while enjoying extraordinary battery life.”
Built for Apple Intelligence
Apple Intelligence helps users prioritize with notifications, along with Priority Messages in Mail, a feature that understands the content of emails and surfaces time-sensitive messages. Across a user’s inbox, summaries convey the most important information of each email instead of previewing the first few lines.
Siri becomes more deeply integrated into the system experience and gets a brand-new design with an elegant glowing light that wraps around the edge of the screen when active. With richer language-understanding capabilities, communicating with Siri is more natural and flexible. Siri follows along when users stumble over their words, and maintains context from one request to the next. Users can type to Siri at any time, and switch fluidly between text and voice as they accelerate everyday tasks. Siri also now has extensive product knowledge to answer thousands of questions about features on iPhone and other Apple devices.
Introducing Camera Control
Later this year, Camera Control will unlock visual intelligence to help users learn about objects and places faster than ever before. Users can click and hold Camera Control to pull up the hours or ratings for a restaurant they pass, add an event from a flyer to their calendar, quickly identify a dog by breed, and more. Users are in control of when third-party tools are used and what information is shared.
New Pro Creativity Across Photo, Video, and Audio
With iPhone 16 Pro and iPhone 16 Pro Max
Users can capture 4K120 fps in Slo-mo or Video mode, and adjust the playback speed after capture in the Photos app, including a quarter-speed playback, a new half-speed option for a dreamy effect, and a fifth-speed option that corresponds to 24 fps. When coupled with the new image signal processor (ISP) of A18 Pro, users can do frame-by-frame cinema-quality colour grading for 4K120 fps in Dolby Vision. Users can also capture 4K120 fps ProRes and Log directly to an external storage device for efficient pro workflows.
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Powered by the faster, more efficient A18 Pro chip and built for Apple Intelligence, iPhone 16 Pro and iPhone 16 Pro Max are the most advanced iPhone models we’ve ever made,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Customers who are looking for the best possible iPhone will be able to take advantage of this huge step forward, whether they’re applying edits to a photo without lifting a finger, rewriting meeting notes for a more professional tone, or using the advanced camera system to capture their next masterpiece in 4K120 fps in Dolby Vision — all while enjoying extraordinary battery life.”
◊◊ Monthly pricing is after purchase using EMI with qualifying cards at 15.99% p.a. over a 6-month tenure. Monthly pricing is rounded to the nearest rupee. Exact pricing will be provided by your card issuer, subject to your card issuer’s terms and condition
Representative example:
Based on purchase of ₹79900.00. Total amount payable ₹83667.00 paid over 6 months as 6 monthly payments of ₹13945.00 at an interest rate of 15.99% p.a. Total interest paid to bank: ₹3767.00.
§ No Cost EMI is available with the purchase of an eligible product made using qualifying cards on 3- or 6-month tenures from most leading card issuers. Monthly pricing is rounded to the nearest rupee. Exact pricing will be provided by your card issuer, subject to your card issuer’s terms and conditions. Minimum order spend applies as per your card issuer’s threshold. Offer cannot be combined with Apple Store for Education or Corporate Employee Purchase Plan pricing. Card eligibility is subject to terms and conditions between you and your card issuer. Offer may be revised or withdrawn at any time without any prior notice. Terms apply.
Representative example:
Based on a 6 month tenure. ₹79900.00 total cost includes 15.99% pa and No Cost EMI savings of ₹3596.00, paid over 6 months as 6 monthly payments of ₹13317.00.
§§ Instant cashback is available with the purchase of an eligible product with qualifying American Express, Axis Bank, and ICICI Bank cards only. Minimum transaction value of ₹10001 applies. Click here to see instant cashback amounts and eligible devices. Instant cashback is available for up to two orders per rolling 90-day period with an eligible card. Card eligibility is subject to terms and conditions between you and your card issuer. Total transaction value is calculated after any trade-in credit or eligible discount is applied. Any subsequent order adjustment(s) or cancellation(s) may result in instant cashback being recalculated, and any refund may be adjusted to account for instant cashback clawback; this may result in no refund being made to you. Offer may be revised or withdrawn at any time without any prior notice. Additional terms apply. Offer cannot be combined with Apple Store for Education or Corporate Employee Purchase Plan pricing. Multiple separate orders cannot be combined for instant cashback. To receive this offer, purchase must be charged to a single eligible card.
* Trade‑in values will vary based on the condition, year and configuration of your eligible trade‑in device. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Gift Card. Trade‑in value may be applied towards a qualifying new device purchase or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when the estimate was made. In‑store trade‑in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in‑store and online trade‑in. Desktop computer trade‑in is currently only available online and some stores may have additional requirements. Apple or its trade‑in partners reserve the right to refuse, cancel or limit the quantity of any trade‑in transaction for any reason. More details are available from Apple’s trade‑in partner for trade‑in and recycling of eligible devices. Restrictions and limitations may apply.
°° Apple TV+ offer available to new and qualified returning subscribers only. ₹99/month after free trial. Only one offer per Apple ID and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices that you or your family purchase. This offer is not available if you or your Family have previously accepted an Apple TV+ three-months-free or one-year-free offer. Offer valid for three months after eligible device is activated. Plan automatically renews until cancelled. Restrictions and other terms apply.
New subscribers only. ₹99/month after trial. Offer is available for new Apple Music subscribers with a new eligible device for a limited time only. Offer redemption for eligible audio devices requires connecting or pairing to an Apple device running the latest iOS or iPadOS. Offer redemption for Apple Watch requires connecting or pairing to an iPhone running the latest iOS. Offer good for three months after eligible device activation. Only one offer per Apple ID, regardless of the number of eligible devices you purchase. Plan automatically renews until cancelled. Restrictions and other terms(opens in new window) apply.
Apple Arcade offer available to new and qualified returning subscribers only. ₹99/month after free trial. Only one offer per Apple ID and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices that you or your family purchase. This offer is not available if you or your Family Sharing group have previously accepted an Apple Arcade three-months-free offer. Offer valid for three months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply.
** New and qualified returning subscribers only. ₹99/month after free trial. Only one offer per Apple ID and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices you or your family purchases. This offer is not available if you or your Family have previously accepted an Apple Arcade 3-month-free offer. Offer is valid for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply.
** Apple TV+ offer available to new and qualified returning subscribers only. ₹99/month after free trial. Only one offer per Apple ID and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices that you or your family purchase. This offer is not available if you or your Family have previously accepted an Apple TV+ three-months-free or one-year-free offer. Offer valid for three months after eligible device is activated. Plan automatically renews until cancelled. Restrictions and other terms apply.
⁺ New subscribers only. ₹99/month after trial. Offer is available for new Apple Music subscribers with a new eligible device for a limited time only. Offer redemption for eligible audio devices requires connecting or pairing to an Apple device running the latest iOS or iPadOS. Offer redemption for Apple Watch requires connecting or pairing to an iPhone running the latest iOS. Offer good for three months after eligible device activation. Only one offer per Apple ID, regardless of the number of eligible devices you purchase. Plan automatically renews until cancelled. Restrictions and other terms(opens in new window) apply.
- The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 15.40 cm / 6.06″ (iPhone 14), 15.54 cm / 6.12″ (iPhone 15, iPhone 16), 15.93 cm / 6.27″ (iPhone 16 Pro), 16.95 cm / 6.68″ (iPhone 14 Plus), 17.00 cm / 6.69″ (iPhone 15 Plus, iPhone 16 Plus) or 17.43 cm / 6.86″ (iPhone 16 Pro Max) diagonally. Actual viewable area is less.
- Available space is less and varies due to many factors. A standard configuration uses approximately 12GB to 17GB of space, including iOS 18 with its latest features and Apple apps that can be deleted. Apple apps that can be deleted use about 4.5GB of space, and you can re-download them from the App Store. Storage capacity subject to change based on software version, settings and iPhone model.
- Battery life claim refers to larger models. All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/in/batteries and apple.com/in/iphone/battery.html for more information.
- iPhone 14, iPhone 14 Pro, iPhone 15, iPhone 15 Pro, iPhone 16 and iPhone 16 Pro can detect a serious car crash and call for help. Requires a mobile data connection or Wi‑Fi calling.
- USB 3 cable with 10Gb/s speed required.
- All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/in/batteries and apple.com/in/iphone/battery.html for more information.
- Apple Intelligence will be available in beta on all iPhone 16 models, iPhone 15 Pro, and iPhone 15 Pro Max, with Siri and device language set to U.S. English, as an iOS 18 update late 2024. Some features and support for additional languages, including Indian English, French, Japanese and Spanish, will be coming over the course of the next year.
all powered by the A18 Pro chip. With Apple Intelligence, powerful Apple-built generative models come to iPhone in the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. Camera Control unlocks a fast, iway to tap into visual intelligence and easily with the advanced camera system. Featuring a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 fps video recording in Dolby Vision, these new Pro models achieve the highest resolution and frame-rate combination ever available on iPhone. Additional advancements include a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; and studio-quality mics to record more true-to-life audio. The durable titanium design is strong yet lightweight, with larger display sizes, the thinnest borders on any Apple product, and a huge leap in battery life — with iPhone 16 Pro Max offering the best battery life on iPhone ever. all powered by the A18 Pro chip. With Apple Intelligence, powerful Apple-built generative models come to iPhone in the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. Camera Control unlocks a fast, iway to tap into visual intelligence and easily with the advanced camera system. Featuring a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 fps video recording in Dolby Vision, these new Pro models achieve the highest resolution and frame-rate combination ever available on iPhone. Additional advancements include a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; and studio-quality mics to record more true-to-life audio. The durable titanium design is strong yet lightweight, with larger display sizes, the thinnest borders on any Apple product, and a huge leap in battery life — with iPhone 16 Pro Max offering the best battery life on iPhone ever.
Apple debuts the iPhone 16 Pro Max, featuring a durable titanium design, larger display sizes, improved battery life, and a powerful Apple Intelligence system for enhanced user experience. With advanced camera capabilities, including a new 48MP Fusion camera and 4K120 fps video recording in Dolby Vision, the iPhone 16 Pro Max sets a new standard for iPhone performance.
Apple debuts the iPhone 16 Pro Max, featuring a durable titanium design, larger display sizes, improved battery life, and a powerful Apple Intelligence system for enhanced user experience. Additional advancements include a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; and studio-quality mics to record more true-to-life audio. With advanced camera capabilities, including a new 48MP Fusion camera and 4K120 fps video recording in Dolby Vision, the iPhone 16 Pro Max sets a new standard for iPhone performance.